FR EA
1011-00003 · Waypoint Capital Partners · Transaction Documents
negotiation-issues-tracker.xlsx DOCUMENT Litigation
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Contract analysis Extract to table

[sheet: Issues Tracker]

Issue #Section ReferenceIssue DescriptionMCB PositionBrindoval PositionStatusDate ResolvedResolved In DraftNotes
1§2.1Settlement Payment AmountMCB demands $1,500,000 one-time lump sum payment reflecting strength of trademark portfolio (U.S. Reg. Nos. 4,218,506, 5,034,771, 5,589,320), 31.4% net confusion rate from Dr. Furman survey, and Brindoval's $6.8M in MERIDIAN FRESH revenue (Jul–Nov 2022).Brindoval initially proposed $900,000, citing independent adoption, limited geographic overlap, and the Court's refusal to enjoin the word mark MERIDIAN FRESH in the Jan. 9, 2023 PI Order.Closed2023-03-28Draft 3 (Mar. 28, 2023)Mediation framework term sheet set range at $1.2M–$1.5M. Parties agreed on $1,350,000 one-time lump sum. Payment to be made via escrow with Dralvecen National Bank (Patricia Dolan, Escrow Officer) within 10 business days of execution.
2§3.1(a)Mark Modification — Required PrefixMCB requires Brindoval to rebrand from MERIDIAN FRESH to BRINDOVAL MERIDIAN FRESH to clearly distinguish source and reduce consumer confusion.Brindoval agreed to prefix requirement in principle at mediation but sought flexibility on implementation timeline.Closed2023-03-15Draft 2 (Mar. 15, 2023)Agreed: Brindoval must use BRINDOVAL MERIDIAN FRESH as the modified mark. Brindoval to amend pending application Serial No. 97/412,558 to reflect modified mark and limited description of goods.
3§3.1(b)Mark Modification — Minimum Type Size of 'BRINDOVAL' Relative to 'MERIDIAN FRESH'MCB demands BRINDOVAL appear in no less than 75% of the type size of MERIDIAN FRESH to ensure visual prominence of the house-brand identifier.Brindoval initially proposed 50% minimum type size, arguing 75% would undermine shelf-display aesthetics and brand recognition for MERIDIAN FRESH line.Closed2023-04-03Draft 4 (Apr. 5, 2023)Agreed at 75% per MCB's position. C&H letter to HMP (Gregory T. Halverson) dated Apr. 3, 2023 confirmed MCB's insistence. Brindoval accepted in return for flexibility on trade-dress review timeline (see Issue #7).
4§4.1Channel Restrictions — Scope of Permitted UseMCB requires modified mark BRINDOVAL MERIDIAN FRESH to be used only (a) in Brindoval-branded retail stores (148 locations across 12 Midwestern/Mountain West states) and (b) on Brindoval's own e-commerce platform (www.crestviewhomegoods.com). No use on third-party retail platforms (e.g., Amazon, Walmart.com) or in wholesale distribution.Brindoval sought carve-out to permit listing on third-party e-commerce platforms where Brindoval operates as the seller of record, arguing such platforms are extensions of its retail presence.Closed2023-04-10Draft 5 (Apr. 12, 2023)MCB rejected third-party platform carve-out. Final language prohibits use on any third-party retail platform or in any wholesale distribution channel. Brindoval accepted after MCB agreed to narrower quality-monitoring provision (see Issue #8).
5§4.2Product-Category Restrictions — ScopeMCB requires Brindoval's use of modified mark limited exclusively to household cleaning products in International Class 3. Expansion into personal care, home fragrance, or laundry detergent under any mark incorporating MERIDIAN is prohibited.Brindoval initially sought permission to extend to laundry detergent (also IC 3), arguing natural product-line extension.Closed2023-03-28Draft 3 (Mar. 28, 2023)Brindoval withdrew request for laundry detergent extension. Final restriction covers IC 3 household cleaning preparations only; personal care, home fragrance, and laundry detergent expressly excluded. Aligned with mediation framework.
6§5.1Trade Dress — Permanent discontinuation of Teal-and-White Color Scheme and Wave DeviceMCB demands permanent discontinuation of teal-and-white color scheme and stylized wave device used on MERIDIAN FRESH packaging, which MCB contends infringes U.S. Reg. No. 5,589,320 (MERIDIAN stylized logo with wave device). Consistent with Jan. 9, 2023 PI Order requiring trade-dress modification within 45 days.Brindoval agreed to discontinue wave device and teal-and-white scheme as already ordered by Court. No dispute on this point.Closed2023-03-10Draft 1 (Mar. 6, 2023)Non-contentious. Reflected Court's PI Order. Brindoval had already begun trade-dress modification by February 2023 deadline (45 days from Jan. 9, 2023).
7§5.2Trade Dress — Review vs. Approval Right for Replacement Trade DressMCB initially sought approval right over Brindoval's replacement trade dress, with MCB having the ability to reject any proposed design.Brindoval objected to approval right as overly burdensome and tantamount to a veto; proposed no review at all, or at most a courtesy notification.Compromise2023-04-18Draft 6 (Apr. 20, 2023)Compromise: MCB receives a review right (not approval right). Brindoval must submit replacement trade dress to MCB at least 30 days before commercial use. MCB may raise objections but does not have a contractual veto. If objections are not resolved, MCB retains right to pursue enforcement under breach/liquidated damages provisions. C&H letter to HMP dated Apr. 3, 2023 articulated this position.
8§6.1 / §6.2Quality Monitoring — Frequency of Inspections and Sample SubmissionsMCB initially sought semi-annual product sample submissions and two quality inspections per calendar year at Brindoval's facilities.Brindoval proposed annual product samples only, with no on-site inspection right, citing operational burden across 148 store locations.Compromise2023-04-10Draft 5 (Apr. 12, 2023)Compromise: Brindoval must provide MCB with product samples annually, and MCB may conduct one quality inspection per calendar year at Brindoval's facilities (reduced from MCB's initial request of two). Brindoval accepted in exchange for MCB accepting channel restriction without third-party platform carve-out (see Issue #4).
9§7.1Non-Challenge Covenant — Scope of Marks CoveredMCB requires Brindoval to covenant not to challenge the validity of MCB's three registrations: U.S. Reg. Nos. 4,218,506 (MERIDIAN), 5,034,771 (MERIDIAN CLEAN), and 5,589,320 (MERIDIAN stylized logo with wave device).Brindoval initially sought to limit non-challenge covenant to Reg. No. 5,034,771 (MERIDIAN CLEAN) only, as the mark most directly at issue.Closed2023-03-28Draft 3 (Mar. 28, 2023)MCB insisted on all three registrations. Brindoval accepted. Non-challenge covenant covers all three registrations in full.
10§8.1Amendment of Brindoval's Pending Trademark Application (Serial No. 97/412,558)MCB requires Brindoval to amend pending application Serial No. 97/412,558 to reflect modified mark BRINDOVAL MERIDIAN FRESH and to include a description of goods limited to household cleaning preparations sold exclusively through Brindoval-branded retail and e-commerce channels.Brindoval agreed in principle but sought to retain broader goods description for potential future amendments.Closed2023-04-05Draft 4 (Apr. 5, 2023)Brindoval accepted MCB's position on goods limitation. Amendment to application to be filed promptly following MCB's withdrawal of TTAB Opposition No. 91/278,415.
11§9.2Liquidated Damages — Amount Per Breach of Channel or Product-Category RestrictionsMCB proposed $750,000 per occurrence plus actual damages for breach of channel or product-category restrictions.Brindoval countered with $250,000 per occurrence with a $1,000,000 aggregate annual cap, arguing MCB's figure is punitive and unenforceable.Compromise2023-04-18Draft 6 (Apr. 20, 2023)Agreed: $500,000 per occurrence plus actual damages. No aggregate annual cap. C&H letter to HMP dated Apr. 3, 2023 rejected Brindoval's proposed reduction below $500,000. Brindoval accepted $500,000 as final compromise.
12§2.2 / Escrow AgreementEscrow Mechanics — Deposit Timeline and Release TriggerMCB requires deposit within 10 business days of execution of Coexistence Agreement. Release to MCB upon written confirmation that Court has entered Order of Dismissal with Prejudice in Case No. 1:22-cv-09483.Brindoval initially proposed release upon filing (not entry) of the Joint Stipulation of Dismissal, to reduce the period funds are held in escrow.Closed2023-04-25Draft 7 (Apr. 28, 2023)MCB position accepted. Deposit within 10 business days of execution (due by May 30, 2023 based on May 15, 2023 execution). Release upon Court's entry of Order of Dismissal. Escrow at Dralvecen National Bank (60 East 42nd Street, New York, NY 10165; Patricia Dolan, Escrow Officer).
13§3.2Rebranding Deadline — 120-Day Period Runs from Execution or Court DismissalMCB proposed 120-day rebranding deadline running from the date of execution of the Coexistence Agreement.Brindoval argued the 120-day period should run from entry of the Court's Order of Dismissal, since the agreement's effectiveness is tied to dismissal.Closed2023-04-28Draft 7 (Apr. 28, 2023)MCB position accepted. 120-day deadline runs from date of execution (May 15, 2023), yielding a rebranding completion deadline of September 12, 2023. Brindoval must complete rebranding of all 148 retail locations and e-commerce platform by that date.
14§10.1Governing LawMCB requires New York governing law.Brindoval initially preferred Minnesota governing law given its HQ in Edina, MN.Closed2023-03-15Draft 2 (Mar. 15, 2023)Agreed: New York governing law. Consistent with S.D.N.Y. venue of underlying litigation (Case No. 1:22-cv-09483, Hon. Patricia M. Albright).
15§11.1Term — Perpetual vs. Fixed DurationMCB insists on perpetual term for the Coexistence Agreement, terminable only by mutual written consent or material breach.Brindoval initially proposed a 10-year term with optional renewal, to allow reassessment of market conditions.Closed2023-03-28Draft 3 (Mar. 28, 2023)MCB position accepted. Perpetual term. Terminable only by mutual written consent or material breach.
16§12.1Dismissal Mechanics — Joint Stipulation Filing and TTAB Withdrawal TimingMCB requires simultaneous filing of Joint Stipulation of Dismissal with Prejudice in S.D.N.Y. and withdrawal of TTAB Opposition No. 91/278,415 with Brindoval's written consent.Brindoval agreed but requested that TTAB withdrawal be conditioned on Brindoval filing the application amendment.Closed2023-04-25Draft 7 (Apr. 28, 2023)Agreed: Both filings to occur simultaneously. TTAB withdrawal contingent on Brindoval's commitment to amend Serial No. 97/412,558 per §8.1. Joint Stipulation to note each party bears own costs and fees except as provided in Coexistence Agreement.

[sheet: Summary Dashboard]

FieldValue
Matter NameMeridian Consumer Brands LLC v. Brindoval Home Goods Inc. — Trademark Coexistence Agreement
C&H Matter No.1011-00003
Billing Code11470-001
S.D.N.Y. Case No.1:22-cv-09483 (Hon. Patricia M. Albright)
TTAB Opposition No.91/278,415
ClientMeridian Consumer Brands LLC (Thomas R. Hennessy, General Counsel)
CounterpartyBrindoval Home Goods Inc. (Karen A. Whitfield, General Counsel)
Client CounselCalderwood & Harkness LLP (Alan Ngo, Marcus Delgado, Christy Bauer, Peter Vassiliev)
Opposing CounselHalverson McKay & Pruitt LLP (Gregory T. Halverson, Megan Janssen, David Kowalski)
Tracker Maintained ByChristy Bauer (Lead Associate) and Peter Vassiliev (Working Associate)
Negotiation Start Date2023-03-06
Negotiation End Date2023-04-28
Agreement Execution Date2023-05-15
Total Issues Tracked16
Issues Closed13
Issues Compromised3
Issues Open0
Settlement Amount Agreed$1,350,000
Escrow AgentDralvecen National Bank (Patricia Dolan, Escrow Officer)
Rebranding DeadlineSeptember 12, 2023 (120 days from execution)
Liquidated Damages (per breach)$500,000 plus actual damages (§9.2)

[sheet: Draft Version Log]

Draft #DatePrepared ByTransmitted ToTransmitting AttorneyReceiving AttorneyKey Changes / Notes
12023-03-06Calderwood & Harkness LLPHalverson McKay & Pruitt LLPChristy BauerGregory T. HalversonInitial draft reflecting mediation framework term sheet. Settlement at $1,350,000. All core terms included: mark modification, channel restrictions, product-category restrictions, trade-dress discontinuation, quality monitoring, non-challenge covenant, liquidated damages at $750,000, perpetual term, NY governing law.
22023-03-15Halverson McKay & Pruitt LLPCalderwood & Harkness LLPGregory T. HalversonChristy BauerBrindoval's first mark-up. Counterproposal on settlement ($900,000), type-size (50%), non-challenge scope (limit to Reg. No. 5,034,771 only), governing law (Minnesota), term (10 years). Accepted mark prefix and trade-dress discontinuation.
32023-03-28Calderwood & Harkness LLPHalverson McKay & Pruitt LLPChristy BauerGregory T. HalversonC&H response. Settlement agreed at $1,350,000. Non-challenge expanded to all three registrations accepted by Brindoval. Perpetual term accepted. Product-category restriction finalized (no laundry detergent). Governing law settled (New York). Type-size and liquidated damages remain open.
42023-04-05Halverson McKay & Pruitt LLPCalderwood & Harkness LLPMegan JanssenChristy BauerBrindoval accepts 75% type-size requirement. Application amendment language accepted. Channel restriction carve-out for third-party platforms still proposed. Liquidated damages counter at $250,000 with $1M annual cap.
52023-04-12Calderwood & Harkness LLPHalverson McKay & Pruitt LLPChristy BauerGregory T. HalversonC&H rejects third-party platform carve-out. Quality monitoring compromise (annual samples, one inspection/year). Channel restriction finalized. Trade-dress review mechanism and liquidated damages amount remain open.
62023-04-20Halverson McKay & Pruitt LLPCalderwood & Harkness LLPGregory T. HalversonChristy BauerBrindoval accepts trade-dress review (not approval) right with 30-day notice. Liquidated damages agreed at $500,000 per occurrence, no annual cap. Two issues remain: escrow release trigger and rebranding deadline start date.
72023-04-28Calderwood & Harkness LLPHalverson McKay & Pruitt LLPChristy BauerGregory T. HalversonFinal draft. All issues resolved. Escrow release upon Court entry of dismissal order. 120-day rebranding deadline from execution (Sept. 12, 2023). TTAB withdrawal/dismissal mechanics finalized. Ready for client review and execution.