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Extract to table / expert-engagement-letter-lakeshore.docx
expert-engagement-letter-lakeshore.docx
Parties
HARKNESS LLP
Principal Lakeshore Brand Consulting LLC
Lakeshore Brand Consulting LLC
Meridian Consumer Brands LLC
Brindoval Home Goods Inc
Waypoint Capital Partners LLC
Pruitt LLP
Pinnacle Research Group Inc
Dates
October 5, 2022
September 30, 2022
December 31, 2022
January 31, 2023
September 26, 2022
October 10, 2022
May 12, 2022
September 6, 2022
October 6, 2022
August 14, 2012
Amounts
$387
$625
$2.1
$94.5
$47.2
$3.93
$6.8
$16.32
$87,500.00
$350
Obligations
The survey shall test both forward confusion (i
The selection of control stimuli shall be determined by Dr
Furman based on accepted principles of survey methodology in trademark litigation, and shall be designed to replicate as closely as possible the conditions of the test stimuli while eliminating the allegedly confusing elements
The survey shall target a statistically significant sample of consumers drawn from the relevant purchasing population for household cleaning products in International Class 3
Furman shall employ appropriate screening criteria to ensure that respondents fall within the relevant purchasing population and shall document those criteria in her expert report
Given the timing of the anticipated preliminary injunction motion, the consumer confusion survey shall be designed, administered, and completed, and Dr