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Smart scan / 1011-00004
Meridian Consumer Brands LLC
Litigation
Document types detected
Pleading / procedure6
Analysis / memo2
Filing / regulatory1
Correspondence1
Engagement letter1
Other1
Parties across the matter
Action Against Apex Naturals IncAgainst Meridian Consumer Brands LLCApex Naturals IncAsset Management Economic Consulting LLCCounsel Meridian Consumer Brands LLCCrowne Albany Partners LLCDefendant Apex Naturals IncFisk Analytics Group LLCHARKNESS LLPHarkness LLPINSURED Meridian Consumer Brands LLCMeridian Consumer Brands LLCNolan LLPNorthpoint Services Inc
Chronology
2026-01-01 · insurance-coverage-notification-letter.docx
… nsured: Meridian Consumer Brands LLC Policy Period: January 1, 2025 – January 1, 2026 Calderwood & Harkness LLP Matter No.: 1011-00004 Dear Sir or Madam: This firm, Calderwood …
2025-10-01 · insurance-coverage-notification-letter.docx
… Meridian that it was reducing DermaTrūe shelf space by 30% effective October 1, 2025. In its notification letter, a copy of which is enclosed, Kingsley Drug Stores cited "dec …
2025-10-01 · litigation-hold-letter-to-apex.docx
… 25, of its intention to reduce DermaTrūe shelf space by 30% effective October 1, 2025, citing competitive pressure attributable to the PuraClear Truth campaign. Meridian estim …
2025-10-01 · expert-retention-letter-choe.docx
… distribution partners. Kingsley has notified Meridian that, effective October 1, 2025, it will reduce DermaTrūe shelf space by 30% across its approximately 2,400 store locatio …
2025-10-01 · litigation-strategy-memo.docx
… st 5, 2025 that it is reducing DermaTrūe shelf space by 30% effective October 1, 2025, citing declining consumer demand — an action that is estimated to cost Meridian an addit …
2025-10-01 · preliminary-damages-assessment-memo.docx
… d Meridian that it will reduce DermaTrūe shelf space by 30% effective October 1, 2025, citing declining consumer demand. Meridian's sales team estimates the annual revenue imp …
2025-10-01 · draft-verified-complaint.docx
… Meridian that it was reducing DermaTrūe shelf space by 30% effective October 1, 2025, citing declining consumer demand — demand that declined as a direct result of Apex's fal …
2025-10-01 · memo-of-law-preliminary-injunction.docx
… Meridian that it was reducing DermaTrūe shelf space by 30% effective October 1, 2025, citing declining consumer demand. The estimated annual revenue impact of this shelf-spac …
2025-10-01 · proposed-order-preliminary-injunction.docx
… a 30% shelf-space reduction for DermaTrūe products, to take effect on October 1, 2025. Kingsley cited declining consumer demand as the basis for this reduction. Meridian estim …
2025-09-26 · insurance-coverage-notification-letter.docx
… ates District Court for the Southern District of New York on or about September 26, 2025. The anticipated case caption is: Meridian Consumer Brands LLC v. Apex Naturals Inc., Cas …
2025-09-26 · litigation-hold-letter-to-apex.docx
… ates District Court for the Southern District of New York on or about September 26, 2025. The claims to be asserted will arise under, among other authorities: (a) Section 43(a) o …
2025-09-26 · expert-retention-letter-choe.docx
… a Motion for Preliminary Injunction on behalf of Meridian on or about September 26, 2025. The target filing date is important because it establishes the timeline for the matters …
2025-09-26 · litigation-strategy-memo.docx
… tes District Court for the Southern District of New York on or before September 26, 2025. The filing will assert five causes of action: (1) false advertising under the Lanham Act …
2025-09-26 · pre-suit-investigation-memo.docx
… dited motion for a preliminary injunction, on a target filing date of September 26, 2025. II. Background A. The Parties 1. Meridian Consumer Brands LLC Meridian Consumer Brands L …
2025-09-26 · preliminary-damages-assessment-memo.docx
… e Complaint and the accompanying Motion for Preliminary Injunction is September 26, 2025. II. BACKGROUND AND FACTUAL PREDICATE A. The Parties Meridian Consumer Brands LLC. Meridi …
2025-09-26 · memo-of-law-preliminary-injunction.docx
… ssociate) Attorneys for Plaintiff Meridian Consumer Brands LLC Dated: September 26, 2025 TABLE OF CONTENTS Right-click to update Table of Contents TABLE OF AUTHORITIES Cases Stat …
2025-09-26 · proposed-order-preliminary-injunction.docx
… ) Motion for a Preliminary Injunction (ECF No. 18), filed on or about September 26, 2025, together with the following papers and submissions: (i) the Memorandum of Law in Support …
2025-09-25 · proposed-order-preliminary-injunction.docx
… re, Chief Marketing Officer of Meridian Consumer Brands LLC, sworn to September 25, 2025, and the exhibits attached thereto (ECF No. 20); (iii) the Declaration of Dr. Eleanor Fis …
2025-09-24 · proposed-order-preliminary-injunction.docx
… Declaration of Dr. Eleanor Fisk of Fisk Analytics Group LLC, sworn to September 24, 2025, and the exhibits attached thereto (ECF No. 21); (iv) all opposition papers filed by Defe …
2025-09-16 · preliminary-damages-assessment-memo.docx
… ) FROM: Simone Laroche, Working Associate, Litigation (General) DATE: September 16, 2025 RE: Preliminary Damages Assessment — Meridian Consumer Brands LLC v. Apex Naturals Inc. M …
2025-09-15 · litigation-strategy-memo.docx
… ) FROM: Patrick Gallagher, Lead Associate, Litigation (General) DATE: September 15, 2025 RE: Litigation Strategy — Meridian Consumer Brands LLC v. Apex Naturals Inc. MATTER NO.: …
2025-09-14 · expert-retention-letter-choe.docx
… : (212) 554-8000 Facsimile: (212) 554-8001 www.calderwoodharkness.com September 14, 2025 VIA ELECTRONIC MAIL AND Sundial Data Systems Dr. Raymond Choe Marlowe Asset Management Ec …
2025-09-12 · pre-suit-investigation-memo.docx
… , 30th Floor New York, New York 10022 Matter Number: 1011-00004 Date: September 12, 2025 To: Linda Osei, Responsible Partner, Litigation (General) From: Patrick Gallagher, Lead A …
2025-09-11 · insurance-coverage-notification-letter.docx
… : (212) 554-8000 Facsimile: (212) 554-8001 www.calderwoodharkness.com September 11, 2025 VIA CERTIFIED MAIL, RETURN RECEIPT REQUESTED AND ELECTRONIC MAIL (claims@northbridgemutua …
2025-09-10 · litigation-hold-letter-to-apex.docx
… : (212) 554-8000 Facsimile: (212) 554-8001 www.calderwoodharkness.com September 10, 2025 VIA OVERNIGHT DELIVERY AND EMAIL (hbriggs@caldwellbriggsnolan.com) Harrison Briggs, Esq. …
2025-09-08 · insurance-coverage-notification-letter.docx
… ustry self-regulation, Meridian retained Calderwood & Harkness LLP on September 8, 2025, to initiate litigation to protect its rights. The Calderwood & Harkness engagement team …
2025-09-08 · engagement-letter-meridian.docx
… : (212) 554-8000 Facsimile: (212) 554-8001 www.calderwoodharkness.com September 8, 2025 VIA EMAIL AND HAND DELIVERY Mr. Derek Cho General Counsel Meridian Consumer Brands LLC 41 …
2025-09-08 · litigation-strategy-memo.docx
… was retained by Meridian Consumer Brands LLC ("Meridian" or "MCB") on September 8, 2025 to prosecute a false-advertising and unfair-competition action against Apex Naturals Inc. …
2025-09-08 · preliminary-damages-assessment-memo.docx
… ing the appropriateness of enhanced damages and injunctive relief. • September 8, 2025: Following the failure of the NAD process to resolve the dispute, Meridian retained Calde …
2025-09-02 · litigation-strategy-memo.docx
… NAD's recommendation and declined to modify or withdraw the campaign. September 2, 2025: Meridian engaged Beacon Scientific Laboratories LLC to conduct independent product-compa …
2025-08-22 · insurance-coverage-notification-letter.docx
… commissioned by Meridian and conducted by Fisk Analytics Group LLC on August 22, 2025. The survey employed a nationally representative sample of 1,500 adults (ages 18 and olde …
2025-08-22 · preliminary-damages-assessment-memo.docx
… irection of Dr. Eleanor Fisk. The post-campaign survey was fielded on August 22, 2025, using a nationally representative sample of 1,500 adults aged 18 and older, with a margi …
2025-08-22 · declaration-of-dr-eleanor-fisk.docx
… ch of Apex's "The PuraClear Truth" campaign. B. Post-Campaign Survey (August 22, 2025) 1. Purpose 30. The purpose of the post-campaign survey was to measure changes in consum …
2025-08-22 · memo-of-law-preliminary-injunction.docx
… n survey conducted by Dr. Eleanor Fisk of Fisk Analytics Group LLC on August 22, 2025 (n = 1,500; margin of error ±2.5%) reveals devastating shifts in brand perception: 34% of …
2025-08-22 · proposed-order-preliminary-injunction.docx
… n survey conducted by Dr. Eleanor Fisk of Fisk Analytics Group LLC on August 22, 2025 (sample size n = 1,500 adults, nationally representative, with a margin of error of ±2.5% …
2025-08-15 · insurance-coverage-notification-letter.docx
… and "clean" ingredients claims (NAD Case Ref. No. NAD-2025-01847). On August 15, 2025, following an expedited review, NAD issued a preliminary recommendation that Apex discont …
2025-08-15 · litigation-hold-letter-to-apex.docx
… ' initial submissions, the NAD issued a preliminary recommendation on August 15, 2025, concluding that Apex should discontinue or substantively modify both the clinical superi …
2025-08-15 · expert-retention-letter-choe.docx
… g an expedited review, the NAD issued a preliminary recommendation on August 15, 2025 that Apex discontinue or modify the challenged claims. To date, Apex has declined to comp …
2025-08-15 · litigation-strategy-memo.docx
… NAD process in parallel with its consideration of litigation options. August 15, 2025: The NAD issued a preliminary recommendation that Apex discontinue or modify the clinical …
2025-08-15 · preliminary-damages-assessment-memo.docx
… ee categories of claims identified in the cease-and-desist letter. • August 15, 2025: The NAD issued a preliminary recommendation that Apex discontinue or materially modify t …